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October 31, 2016

5 Reasons Why the Dallas Data Landscape is Expanding

Everything is bigger in Texas, from the population to the barbecue sandwiches – and data usage and storage are no exception. Dallas is not only a hub for some of the country’s largest industries, including energy, telecommunications, manufacturing and finance, the state itself is home to 52 Fortune 500 companies. Also, according to a recent economic report from JPMorgan Chase, healthcare and information technology are among the leading economic sectors for workforce growth in the region.

Let’s dive into what’s driving data growth in Dallas:

1. Population Boom

With people, comes data and their digital trails. Texas has A LOT of people. To give you an idea of how many people that is, the population of Texas could fill up the largest professional football stadium, which happens to be located in Texas, over 300 times. Each person’s digital footprint is growing by the minute and includes information from smartphones, employee records, GPS locations, DVR recordings, health records and much, much more. Data is created every time someone swipes a credit card, visits the doctor, attends a Cowboys (or Texans) game or checks in to a favorite restaurant on Facebook. So with the second largest population in the United States, Texas has more data than it does rhinestones.

2. Texas Telecom


Dallas is a hub for the telecommunications industry and home to the third-largest telecom company in the world. According to NerdWallet.com, the average smartphone owner uses 2-3 gigabytes of data each month. Telecom companies need reliable, convenient and secure partners to provide the computing power needed to support the millions of calls, texts and selfies people send and receive on their phones every day. To give you an idea of what that much data looks like, let’s look at the first home game of the 2016 Texas A&M University football season. According to KBTX in College Station, fans broke the all-time mobile data usage record during the UCLA game, using 1.85 terabytes of mobile data inside Kyle Field alone.

3. Power – More Than Just Oil

According to the US Energy Information Administration, Texas produces more energy than any other state and nearly twice as much as 2nd Ranked Wyoming. The diversification of Texas’ energy production over the past several decades to include wind and solar power has led to a more stable power grid and more power availability. Texas can offer the power scalability data center providers need as their computing and storage needs increase exponentially over the coming weeks, months and years.

4. Planes, Trains and Automobiles

Two of the top five airline companies in the United States are headquartered in the Dallas-Fort Worth Metropolitan Area. According to the Bureau of Transportation Statistics, air passenger totals reached a record high last year, topping 895 million. Those 895 million passengers generated billions of digital records and required a lot of computing power. Furthermore, Texas consistently ranks in the top 10% in motor vehicle and aircraft manufacturing and supports a robust railway system of freight and passenger lines.

5. Data Friendly

Last, but not least, data center providers are flocking to Texas to take advantage of rapidly expanding fiber availability, supportive municipalities, attractive state tax exemptions, existing infrastructure and favorable real estate conditions. According to the Dallas Morning News, North Texas municipalities “have been actively recruiting data centers for years.” And it’s a mutually beneficial relationship. Texas cities enjoy the positive economic impact a data center brings without the civic engineering challenges other larger industrial complexes present like traffic and environmental impact.

Learn more about how QTS is leading the pack in the Dallas data scene at our 40-acre campus. Our Dallas facility has achieved a LEED Gold certification for design and provides carrier-neutral connectivity. Click here to learn more about how QTS Dallas-Fort Worth can help you achieve your business goals or give us a call at 877.QTS.DATA

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