Sales 877.QTS.DATA|Support 866.239.5000


November 21, 2016

Winter Is Coming

“Winter is coming” may be the motto of The House of Stark from HBO’s Game of Thrones, but data center providers are also preparing for cooler weather and all that it brings. Even though the official first day of winter isn’t until December 21, the data industry is already getting ready for what the season has in store this year.

Will Big Snow be a No Show?

With “Snowmageddon’s” storms crippling cities in 2014 and 2015 and the Polar Vortex bringing subzero temperatures last winter, the past several years have been characterized by extreme weather.

According to the NOAA, this year could look a little different. La Nina, the colder phase of the El Niño–Southern Oscillation cycle, could bring the warmer and dryer weather to the southern United States, while the northern part of the country faces colder and wetter weather. Meteorologists are emphasizing that the effects of La Nina should be mild and short-lived. But the Polar Vortex is still around and will be pushing colder weather even further into spring.

Data centers providers work to maintain a delicate temperature balance to protect your data environment. If a facility becomes too hot, its large collections of physical equipment could overheat, leading to damage and downtime. Problems can also occur if a facility becomes too cold and temperatures drop below the recommended range. In addition to maintaining optimal temperatures, a data center operators should have an advanced emergency power system and extreme weather protocol, in the event of a winter storm.

A Record-Breaking Season for Online Shoppers

Online shopping is growing year-round, but according to, “November and December drive 30% more ecommerce revenue than non-holiday months.” This holiday season is set to break records. Fortune Magazine describes this growth in a September article, “The Internet is set to continue its inexorable march upward this holiday season: digital sales are expected to hit $94.71 billion this Christmas period, according to research firm eMarketer.”

As the amount of time spent and information transmitted on the Internet continues to grow, so will data computing and storage needs. Cloud storage is ideal for seasonal swells, as it can ebb and flow with a company’s needs, allowing organizations to scale back the amount of storage they have in slower seasons.

Hackers Love Holidays

Nothing dampers the holiday spirit like a data breach. A 30 percent increase in ecommerce, means hackers have more opportunities to steal payment and identity information. But cyber criminals are not waiting until Thanksgiving to find gaps in security networks, they work year-round to exploit any weaknesses. Attacks occur through both digital and physical breaches and cause crippling downtime, massive financial damage and substantial legal repercussions for retail companies.

Data center operators must stay one step ahead of hackers and protect their customers’ data environment with best-of-breed technology and the most advanced physical and logical security. From around-the-clock monitoring to data encryption, data center operators must anticipate and prepare for malicious activity.

QTS’ world-class facilities feature industry-leading security, compliance and engineering powered by experts. Contact us today or call 877.QTS.DATA to learn more about how we our enterprise industry solutions provide the scalability and flexibility you need, without the risk.