The data center's role in building a sustainable future

The connected, always-on world we live in relies on data centers to operate, grow and succeed. As the internet and our need for connectivity continue to expand, so will the data center market. Already rivalling the airline industry in carbon emissions, the data center industry has an escalating responsibility to implement forward-looking initiatives that conserve energy and water, and minimize waste. The volume of energy the industry uses positions it to be a leader in promoting renewable energy and a series of resource efficiencies that can lessen the industry’s environmental impact. As key enterprises step up to promote sustainability, data centers can—and should—join their voices to pave a path for environmentally focused efficiencies. Data centers without a future-looking sustainability strategy have may have a lot to lose.